Case Study - UniversityParty.ca
Objective:
Promote the Canadian based student entertainment website in and around campuses nationwide.
Solution:
Utilizing the campus and nightlife ties of Canadian Student Marketing, UniversityParty.ca was heavily involved in major campus events nationwide while hiring and managing over 30 campus representatives. These representatives maintained close connections with each major university campus from UBC to Dalhousie.
Services used:
- Consulting
- Campus PR
- Micro-site Development
- Radio Advertising
- Web Marketing
- E-Mail Marketing
- Print Advertising: Campus Newspapers, Student Lifestyle Publications, National Book mark and door hanger campaigns, student handbooks, Calendars, Student Guides, Yearbooks and Organizers
- Frosh Kit Insertions
- National Direct Mail Campaigns
- Campus Postering
- Market Research (offline and online)
- Vehicle Campus Marketing
- Campus Representative Programs
- Campus Intelligence - Inroads to Campus Programming
- Frosh Week Tours
- On-Campus Booth Tours
- Student Nightlife Event Tours
- Student Campus Life Sponsorships
- Spring Break and Related Travel Promotions
- Promotional Items
- Graphic Design
Reach:
Over 650,000 students across Canada...and counting.
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