Website Statistics & Campaign Analysis
Pre Analysis. Before we get started with the creative aspect of your campaign we do research, and lots of it. We scour the internet to find your competition, then we study it (pro's and con's) to find it's effectiveness (copy, design, usability, etc...). If it is an extremely effective campaign, then we may borrow from it, if not, then we know what "not" to do with your campaign. We find strength in understanding the competition, mainly so we can devise a strategy that sets the bar even higher. Pre campaign analysis is a vital part of our value ad, we really want to give you the best possible campaign.
Post Analysis. Once a campaign has run its course we break it down to find the ROI for you. Post analysis will give you a snap shot of the entire campaign. Here are the categories by which we analyze a campaign:
- Campaign audience source - We tell you exactly where the audience came from, in case there were multiple sources.
- Campaign medium - The effectiveness of each chosen medium (online, postering, email blast, etc..)
- Campaign content analysis - What type of content led to audience reaching your store or website. It could be a text based ad on Google, a banner ad, a billboard, etc.
- Campaign demographics - We can tell you if the desired demographic or target market was effectively reached with either a spike in sales, or through web analytics and unique visitor logs.
If you are interested to learn more about our Pre and Post Campaign Analysis, then please contact us at your convenience.