News: 23.09.2009
Axe Hair - Finger, Rub, Spread Campaign
Campus Marketing Agency just finished a successful on-campus campaign for Axe Hair. Our experiential program consisted of a 6 campus tour that directly engaged over 30,000 students, and indirectly engaged over 130,000 (impressions). The campaign was received extremely well by the campus administrators and students alike. Our efforts to keep the campaign as "green" as possible by reducing our campaign footprint was noted and appreciated by the campuses on which we operated. The campaign took place during major frosh events on the following campuses: U of T, York, Western, McGill, U of Ottawa, and Queens. Enjoy the slidewhow!
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