Case Study - Breakaway Tours
Objective:
Create a national branded micro-site to promote the 2008 Spring Break campaign.
Solution:
Created CanadianSpringBreak.com and forged a partnership with UniversityParty.ca where 10,000 promotional cards were distributed at campus and nightlife events between January and February 2008 to drive awareness.
Services used:
- Market Research
- Print Media
- Campus Postering
- On-Campus Marketing & Promotions
- Online Marketing (email campaign & various banner ads)
- Nightlife Marketing & Promotions
Reach:
Over 100,000 students across Ontario.
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