Case Study - Bluenotes
Objective:
Establish Bluenotes as the top-of-mind choice for youth consumers (18-24) when they consider clothing purchases.
Solution:
We created a national door hanger and coupon campaign. We used our Campus Ambassadors to distributed these for use, we also put them in student frosh kits.
Services used:
- Consulting
- Print Media
- Campus Postering
- On-Campus Marketing & Promotions
- Direct Mail Campaign
- EMail Campaign
Reach:
Over 250,000 students across Canada.
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