Case Study - Alliance Atlantis
Objective:
Promote new Alliance DVD titles including Van Wilder 2, Grindhouse, 1408 and Dirty Sanchez.
Solution:
Create a student nightlife tour supported by print and online components to promote new releases directly to campus life. A key goal was to provide ample pre-promotion for each event throughout campuses by working with the unions, fraternities, student groups and venues.
Services used:
- Print media
- Nightlife Marketing & Promotions
- On-Campus Marketing & Promotions
Reach:
Over 125,000 students across Canada.
Contact us today to learn more about about this case study.